I had the pleasure working with Nike on the Nike Air Max Command product launch and the Air Max Month campaign. The model for this shoot was the new talent of FC Barcelona, Malcom Oliveira. I went to Barcelona and met him at Parque de la España Industrial. The campaign rolled out in Europe, at all Intersport websites and social medias, including Malcom’s.
For this campaign I provided 90% of all content. I made two videos of Malcom’s giveaway. One product photo with transparant background for their product launch poster. And these on body shots/shop the look pictures.
For this shoot the product was key, erasing all distracting element like people, buildings and retouching the swoosh to make it pop.
